Țara Dornelor, good home for community and ecotourism – Green Entrepreneurship 4.0 Program. The development of ecotourism destinations in Romania

4-year vision for the destination: Practicing ecotourism in Tara Dornelor has an increased impact among the communities and the Local Partnership, who better understand its role and benefits for increasing tourist attractiveness and living standards, simultaneously with the need to cultivate respect for nature and sustainable utilization of resources within the eco-destination.

The strategic objectives of the destination’s development over the next 4 years

1. Extensive impact in the community as a Destination Management (and Development) Unit – UM(D)D by establishing a Center for Education and Sustainable Development through Ecotourism, in Vatra Dornei, as the main space for the operation of the organization’s activity and attracting young people and of the local network to activities and information sessions related to the environment, good house for ecotourism, good gastronomy initiative, economy and united community.

2. The extensive takeover of the local ecotourism brand by the network and partners by organizing local infotours to tourist attractions and objectives and by facilitating exchanges of experience between providers of ecotourism products and services in Tara Dornelor.

3. Increasing the notoriety of the ecotourism destination through the consistent and qualitative promotion of Tara Dornelor in the online environment, at national and international tourism fairs and events, in accordance with the periodic analyzes of information consumption and destination profiling, resulting from the monitoring actions of tourists.

4. The development of a pilot project, the School of Good Gastronomy, through which, with the help of young people and the community, we recover the culinary tradition of the area, bring it up-to-date and transform it into a competitive advantage for attracting tourists and developing ecotourism in Tara Dornelor.

5. Accelerating the process of consolidating the ecotourism destination profile by initiating periodic working meetings with the Local Partnership to improve the deficient aspects contained in the criteria of the national certification system of ecotourism destinations.

Duration: 4 years(1.08.2023 – 31.07.2027)

Budget: 200.000,00 USD

Source of founding: Romanian-American Foundation and Fundația pentru Parteneriat

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